Web Analytics & CDP Specialist (Contract)
📍 Oxfordshire (3 days in office – Tues/Weds/Thurs) | 💼 Contract | 🔍 Immediate start preferred
🚨 GTM, GA4 & server-side tagging experience is essential — CVs must clearly show this
Are you a technically skilled web analyst ready to take ownership of data tagging, platform integrations and customer insight? Want to join a fast-moving ecommerce environment where your data setups directly power personalisation, testing, and customer experience?
A leading UK-based ecommerce group is hiring a Web Analytics & CDP Specialist to drive forward their event tracking and customer data infrastructure. This is a high-impact role working across multiple digital properties and brands, with a strong focus on implementation, integration, and insight delivery.
✅ What we need from you:
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Hands-on experience with GTM, GA4 and server-side tagging — including event setup, tag audits, data layer management and debugging
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Experience integrating tracking setups with CDPs such as Tealium, Segment, Bloomreach, or mParticle
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Clear track record working with data and tech teams to ensure clean, reliable pipelines into a data warehouse
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Advanced SQL skills (will be assessed) and comfort working in BigQuery or similar environments
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Experience handling large datasets and making them useful for segmentation, testing and personalisation
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Understanding of standard ETL workflows and working with APIs or vendors to pull in data from multiple martech sources
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Experience using A/B and multivariate testing tools to improve digital performance
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5+ years’ experience in relevant insight, analytics, or data roles
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Strong communication skills — able to present insight clearly to technical and non-technical stakeholders
What you’ll be doing:
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Review, manage and refine GTM/GA4/server-side tagging setups
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Help build a Single Customer View by aligning behavioural and transactional data
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Collaborate across teams to identify and fix data flow gaps between platforms
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Support vendor selection and implementation of a CDP solution
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Run and support A/B and multivariate tests, helping iterate and improve digital experiences
📍 Location: Office based 3 days/week in Oxfordshire
💼 Type: Contract
📅 Start: ASAP
📩 To apply: Submit your CV — only applications that clearly demonstrate hands-on GTM/GA4/server-side tag setup will be considered.
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