Paid Social Proposition Lead
Overview
The Paid Social Proposition Lead is responsible for shaping, elevating, and steering the agency’s overall Paid Social offering. While campaign execution is handled by the biddable teams, this role is focused on strengthening client relationships, developing a market‑leading social proposition, and empowering internal teams through training, support, and capability development. The goal is to deliver a best‑in‑class, full‑funnel Paid Social solution for all clients across the digital agency.
Key Responsibilities
Client Relationship & Account Development
- Build and maintain strong, trusted relationships with clients as the leading voice of Paid Social strategy.
- Create prioritised account development roadmaps designed to move clients from “good” to “great.”
- Lead the onboarding of new Paid Social clients, ensuring smooth alignment with internal biddable workflows.
- Run regular check‑ins with client teams to review progress, performance, and support needs.
- Attend key client meetings as the expert representative of Paid Social, offering informed strategic direction.
Proposition Development
- Lead the evolution of a differentiated, full‑funnel Paid Social proposition for the agency.
- Strengthen upper‑funnel and brand‑building capabilities across platforms and formats.
- Collaborate with internal data and testing teams to enhance measurement frameworks including A/B testing, attribution approaches, and Marketing Mix Modelling (MMM).
- Partner with creative teams to integrate asset production, creative optimisation, and tools such as Hunch to elevate creative capability and performance.
Internal Enablement & Support
- Drive training, coaching, and continuous development for junior and senior staff across Paid Social and related teams.
- Provide guidance on resourcing, structure, and capability planning within the discipline.
- Deliver agency‑wide education on the evolving role of Paid Social, best practices, and emerging trends.
Additional Responsibilities
- Support the agency’s PR efforts by contributing Paid Social expertise and thought leadership.
- Provide strategic expertise in new business pitches and proposals.
- Contribute to overall staff development and operational initiatives to enhance the agency’s Paid Social excellence.
We Are Aspire Ltd are a Disability Confident Committed employer